Speed Matters
What does a faster website mean?
- Higher Revenue (via higher conversion rates & higher total cart sizes)
- Higher Google Rankings (SEO) (more free organic traffic to your website)
- Better User Experience
- Higher Brand Image
- Lower Bounce Rates
- Higher Customer Satisfaction
- Higher Page Views
Gartner’s Recent Study: “Milliseconds Make Millions” related to Mobile Website Speeds in E-Commerce
Every 0,1 seconds increase in mobile site loading time, you will get a positive increase in Page Views, Conversion Rates, and Average Order Value.
- Retail conversions increased by 8.4% and average order value increased by 9.2%.
- Travel conversions increased by 10.1% and average order value increased by 1.9%.
- Luxury brand page views per session increased by 8.6%.
- Lead generation information pages bounce rate improved by 8.3%
User Surver On Slow E-commerce Websites:
Source:
Gartner’s Blog, Gartner’s Full PDF Report, Backup Link for Full PDF Report
Amazon’s Study in 2006
According to former Amazon Software Engineer Greg Linden, 0,1 seconds in loading time results %1 conversion rate change. (The link to the presentation on his blog is not working, you can see the presentation from this link)
This conclusion may be surprising – people notice a half second delay? – but we had a similar experience at Amazon.com. In A/B tests, we tried delaying the page in increments of 100 milliseconds and found that even very small delays would result in substantial and costly drops in revenue.Greg Linden